Alchemy (pronounced Al-kem-ee) - the process of transforming into something greater. Choose from the following:

• Alchemy has been described as "the mightiest secret a man can possess" and in one form or another has been around since the time of the ancient Egyptians. In the Western World, its purpose was to bestow long life and wealth, both spiritual and material. This would come about through the creation by the alchemist of the "Philosopher's Stone" and one of the tests of its authenticity would be if it could transform base metals to gold. We felt that there was some good imagery here which could help promote what our business is about.
• Alchemy begins with the letter "A" which is always a good thing for phone books etc.
• Sean once read a book called "The Alchemist" by Paulo Coelho. The subtitle is "A Fable About Following Your Dream" and Sean was impressed with the message.

 The real answer is probably a combination of all of the above.

Contact Sean at sean@alchemy.ie

Sean O'Neill Financial Limited trading as Alchemy Financial is regulated by the Central Bank of Ireland.